Rebecca Fletcher

DIGITAL EXPERIENCE DESIGNER

I design accessible, scalable digital experiences that make complex products easier to understand, navigate, and use.

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ABOUT MY EXPERTISE

WHAT I DO

  • I design and optimize digital experiences for candidates, physicians, teammates, and partners, focusing on how people move through recruiting funnels, internal platforms, and public-facing sites to create clear, efficient, and thoughtful journeys.

  • I lead accessibility strategy, ensuring WCAG AA compliance through scalable design systems and workflows to ensure inclusive, compliant, and sustainable experiences.

  • I build and maintain scalable design systems that allow complex website ecosystems to grow without fragmenting the user experience or brand.

  • I use analytics, dashboards, testing, and user feedback to inform design decisions and continuously refine digital experiences. By evaluating performance and engagement data, I optimize user flows, enhance recruiting and internal platforms, and ensure design choices support broader strategic goals.

PROOF OF SCALE

50+

websites actively managed

35+

websites built or transitioned in-house

$870K+

annual cost savings

Recent Projects

Mosaic Clinical Technologies website Mockup displayed on a macbook

Mosaic Clinical Technologies

(Formerly Canopy Partners)

I led UX research and experience design for Canopy Partners, shaping the digital foundation of an AI medical imaging platform. The work helped guide the platform’s evolution into Mosaic Clinical Technologies.

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A mockup of a local practice website displayed on a macbook

Scaling a website ecosystem

A transformation of 50+ healthcare websites, bringing fragmented brand identities and inconsistent user experiences into a cohesive digital ecosystem. The project focused on simplifying navigation, improving accessibility, and creating a scalable framework that balanced brand consistency with each practice’s local identity.

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HOW I WORK

  • Independently driven, collaborating efficiently and strategically

  • Balance user needs with governance, risk mitigation, and business objectives

  • Standardize processes to reduce friction and improve quality at scale

  • Advocate for accessibility and UX maturity across organizations

I’m a digital experience leader in healthcare focused on building scalable, accessible digital ecosystems that support recruiting, brand trust, and operational excellence. My work sits at the intersection of UX, strategy, and governance—transforming complex digital challenges into clear, sustainable experiences.

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