Rebecca Fletcher
DIGITAL EXPERIENCE STRATEGIST
I lead healthcare digital experiences spanning UX, accessibility, governance, and web strategy, creating scalable systems that improve patient experiences and support organizational growth.
WHAT I DO
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I design and optimize digital experiences for candidates, physicians, teammates, and partners, focusing on how people move through recruiting funnels, internal platforms, and public-facing sites to create clear, efficient, and thoughtful journeys.
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I lead accessibility strategy, ensuring WCAG AA compliance through scalable design systems and workflows to ensure inclusive, compliant, and sustainable experiences.
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I build and maintain scalable design systems that allow complex website ecosystems to grow without fragmenting the user experience or brand.
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I use analytics, dashboards, testing, and user feedback to inform design decisions and continuously refine digital experiences. By evaluating performance and engagement data, I optimize user flows, enhance recruiting and internal platforms, and ensure design choices support broader strategic goals.
PROOF OF SCALE
50+
websites actively managed
35+
websites built or transitioned in-house
$870K+
annual cost savings
Recent Projects
Mosaic Clinical Technologies
(Formerly Canopy Partners)
I led UX research and experience design for Canopy Partners, shaping the digital foundation of an AI medical imaging platform. The work helped guide the platform’s evolution into Mosaic Clinical Technologies.
Scaling 50+ Healthcare Websites
I designed a scalable framework supporting 50+ healthcare practice websites, standardizing UX, templates, and accessibility across a national network. The effort included building 35+ sites in-house, saving the organization $870K annually while improving usability and brand consistency.
HOW I WORK
Independently driven, collaborating efficiently and strategically
Balance user needs with governance, risk mitigation, and business objectives
Standardize processes to reduce friction and improve quality at scale
Advocate for accessibility and UX maturity across organizations